We will examine all aspects of the website, from the code to the copy, to discover any ‘on-page’ blockers or issues that might be causing problems for search engines. We’ll also measure key ‘offpage’ metrics such as the number of appropriate links to the site to help give us a comprehensive picture of the web site as it stands.
We also undertake keyword research to identify the most powerful, popular and effective keywords for your market and industry sector. Rather than rely on guesswork, we uncover the actual words people really use to find your content to make our SEO and content development recommendations.
The site review report highlights the key issues and gives solid recommendations for improvement and gives suggestions for long-term ongoing strategy required for success. Please note this is not an automated, software generated report, but a comprehensive report drawing on experience and expertise.
A typical SEO review covers:
Initial SEO development
The work entailed in doing this is hugely variable depending on the current state of the code. We can undertake for you or work with your web developers to provide guidance and training.
Ongoing monitoring, support & social media
Monthly ranking reports, seeing where the site appears in the major search engines (Google, Bing, Yahoo, Ask) for the top 20 keywords, and monitoring web traffic (using Analytics) enable us to make regular refinements to maintain and improve results. It should be noted that any SEO activity can take 2-3 months before showing any substantial effect on ranking.
This information, while valuable in itself, will also be used to make suggestions and recommendations on developing content and build.
Following the suggested strategy from the site review, we can also undertake activity such as appropriate link building and Social media optimisation. Activity can range from simple twitter updates through to maintaining an in-house blog and extensive social media activity.